Design & Research
GOODdler
3 weeks
group work
Web Redesign
UI Design
UX Research
Prototyping
After opening the webpage my first impression was "It looks good, do they really need to redesign it?", the thought was mainly influenced because of the eye-catching hero image, which makes the webpage modern and simple. However, upon further investigation, I discovered several issues that needed attention. To begin, I focused on understanding GOODdler's mission and target audience. The next steps was to conduct Heuristic Evaluation and Annotation to identify UX issues of webpage.
GOODdler provides a software solution designed for public and private organizations engaged in aid, sustainability, and development efforts. Let’s do GOOD together!
After gathering information about the webpage, a meeting was scheduled with stakeholder Tatiana to understand the pain points and reasons behind the need for a webpage redesign.
After conducting research, which included proto persona, heuristic analysis, and a stakeholder interview, usability test plan has been formulated for the existing website.
All the research showed that GOODdler has two primary user groups: donors who visit the website to engage in charitable actions, and nonprofit coordinators who access the website to create their wish list. Which means User Insight and Problem Statements should be for both users.
Mature, affluent donors want to make a direct impact and give back to their community. They’re looking for an anonymous, secure, and simple method in providing donations to non-profit organizations they’re passionate about.
Non-profit organizations want a trustworthy and simple platform where they can inventory needed donations for their donors to easily contribute to. They need a place to not only convey their organization’s mission but also connect with donors who can contribute to their organization’s needs.
The lack of privacy, accessibility, and the ability to easily comprehend and navigate a website prevents donors of a mature demographic from donating on a digital platform.
Nonprofit coordinators strive to help their community but are often overwhelmed by complicated donation processes. Spending time researching for a secure platform and understanding how to use the website, takes away from the valuable time needed to build strong relationships with their donors.
Conducting a competitor analysis proved invaluable in identifying our areas of improvement, enabling us to focus on addressing them while creating the prototype.
After taking into account stakeholders' preferences, we have created a style tile. It features a simple and modern font and the colors they wanted to keep, which have been modified slightly to pass all accessibility tests and ensure readability for everyone
