about

I am Zaruhi Karayan, hard to pronounce right!, but no worries you can call me Zara, it is short and everyone knows it as a clothing brand. Now it is easy, so we can continue ;)
I am a designer with a background in experimental biophysics. Of course, at first glance there is no any connection between design and science, however, my deep understanding of complex scientific concepts and data analysis enables me to effectively communicate and visualize scientific information in a user-friendly manner. 


My analytical thinking, attention to details, and evidence-based approach ensure that the designs I create are not only visually appealing but also highly functional and aligned with user needs. My love for colors adds an extra dimension to my work, allowing me to infuse each brand with uniqueness and a strong visual identity.

pictures talking about me...

Those pictures depict what I am passionate about and love to do besides my full-time job: traveling the world with my family and exploring the colors of life. I enjoy drawing and creating collages, baking healthy cookies, and crafting naturally scented candles. It may sound like a lot, but these activities help me unleash my creativity and design aesthetic.

books I am reading...

Laura Klein
"UX for Lean Startups"
  • Nothing is ever really finished. It is just ready for it’s next iteration.
  • The best way to understand human preferences is to track behavior of real people, not ask for opinions.
Steve Krug
"Don't Make Me Think"

If the web page is WELL DESIGNED, you should answer the following questions without hesitation

  • What site is this?
  • What page am I on?
  • What are the major sections of the site?
  • What are my options at this level?
  • Where am I in the scheme of things?
  • How can I search?
Yuval N. Harari
"Sapiens"
  • happiness does not really depend on objective conditions of either wealth, health or even community. Rather, it depends on the correlation between objective conditions and subjective expectations.
  • You could never convince a monkey to give you a banana by promising him limitless bananas after death in monkey heaven.
Malcolm Gladwell
"Outliers"
  • Working really hard is what successful people do...
  • the 10,000hr rule is a definite key in success
Richard P. Feynman
"Surely You're Joking, Mr. Feynman!"
  • Of course, you only live one life, and you make all your mistakes, and learn what not to do, and that's the end of you.
  • I always do that, get into something and see how far I can go.
  • You have to have absolute confidence. Keep right on going, and nothing will happen.

...

skills

tools
Figma, FigJam
Miro
InVision
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
AutoCad
Google Office Suite
Microsoft Office Suite
technologies
HTML
CSS
Java Script, Angular JS
XML
UX/UI
User Reseasrch
Persona's
Quantitative research
Competitive Analysis
Journey Mapping
architectural
Wireframing
Prototyping
UI Design
Usability Testing

resume

experience

2017 to current

BauFormat USA

UI/UX Designer / Managing Director

Los Angeles, CA

- Enhanced the company’s internal project management system to improve efficiency and usability, while also working on the UX/UI design of the company’s websites.
and conducting
- Managing a large team of professionals on the East Coast, including designers and dealers. Conducting workshops and professional meetings to provide in-depth explanations of the system and product details.
- Conveying design choices and compromises to product teams and stakeholders.
- Maintained reports and documentation detailing experimental findings, methodologies, and outcomes for stakeholders and scientific communities.

2022 to current

RoboDel

UI/UX Designer

US remote

- Conducted extensive data collection and analysis, which involved competitor research and user persona creation, to obtain valuable insights into the target audience and market trends.
- Established a UX Style Guide to ensure a stronger and more consistent user experience throughout the product. Developed user flows, interactive prototypes, and mockups.
- Collaborated directly with engineering and developing teams to implement and test designs.

2014 to 2016

Azorian Inc.

Marketing / Graphic Designer

Glendale, CA

- Designed marketing collateral, including business cards, pamphlets, flyers, banners, and other promotional content. I also was worked on product branding and packaging design.
- Created email template designs, banners, and promotional materials for digital marketing campaigns.
- Crafted exhaustive reports of discoveries and methodologies, and communicated the results and methodologies to both stakeholders and peers to enhance decision making.

education

2023

Certificate

UX/UI Design

UC Berkley Extension

2021 to 2023

AA Degree

Graphic Design

Los Angeles Valley College

2006 to 2012

BS and MS

BioPhysics

Yerevan State University

download resume

let's connect

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