I am Zaruhi Karayan, hard to pronounce right!, but no worries you can call me Zara, it is short and everyone knows it as a clothing brand. Now it is easy, so we can continue ;)
I am a designer with a background in experimental biophysics. Of course, at first glance there is no any connection between design and science, however, my deep understanding of complex scientific concepts and data analysis enables me to effectively communicate and visualize scientific information in a user-friendly manner.
My analytical thinking, attention to details, and evidence-based approach ensure that the designs I create are not only visually appealing but also highly functional and aligned with user needs. My love for colors adds an extra dimension to my work, allowing me to infuse each brand with uniqueness and a strong visual identity.
Those pictures depict what I am passionate about and love to do besides my full-time job: traveling the world with my family and exploring the colors of life. I enjoy drawing and creating collages, baking healthy cookies, and crafting naturally scented candles. It may sound like a lot, but these activities help me unleash my creativity and design aesthetic.
2017 to current
BauFormat USA
Los Angeles, CA
- Enhanced the company’s internal project management system to improve efficiency and usability, while also working on the UX/UI design of the company’s websites.
and conducting
- Managing a large team of professionals on the East Coast, including designers and dealers. Conducting workshops and professional meetings to provide in-depth explanations of the system and product details.
- Conveying design choices and compromises to product teams and stakeholders.
- Maintained reports and documentation detailing experimental findings, methodologies, and outcomes for stakeholders and scientific communities.
2022 to current
RoboDel
US remote
- Conducted extensive data collection and analysis, which involved competitor research and user persona creation, to obtain valuable insights into the target audience and market trends.
- Established a UX Style Guide to ensure a stronger and more consistent user experience throughout the product. Developed user flows, interactive prototypes, and mockups.
- Collaborated directly with engineering and developing teams to implement and test designs.
2014 to 2016
Azorian Inc.
Glendale, CA
- Designed marketing collateral, including business cards, pamphlets, flyers, banners, and other promotional content. I also was worked on product branding and packaging design.
- Created email template designs, banners, and promotional materials for digital marketing campaigns.
- Crafted exhaustive reports of discoveries and methodologies, and communicated the results and methodologies to both stakeholders and peers to enhance decision making.
2023
Certificate
UC Berkley Extension
2021 to 2023
AA Degree
Los Angeles Valley College
2006 to 2012
BS and MS
Yerevan State University