I am Zaruhi Karayan, hard to pronounce right!, but no worries you can call me Zara, it is short and everyone knows it as a clothing brand. Now it is easy, so we can continue ;)
I am a designer with a background in experimental biophysics. My deep understanding of complex scientific concepts and data analysis enables me to effectively communicate and visualize scientific information in a user-friendly manner.
My analytical thinking, attention to details, and evidence-based approach ensure that the designs I create are not only visually appealing but also highly functional and aligned with user needs. My love for colors adds an extra dimension to my work, allowing me to infuse each brand with uniqueness and a strong visual identity.
Those pictures depict what I am passionate about and love to do besides my full-time job - travelling, cooking, creating art in different forms and spendint time with family. It may sound like a lot, but these activities help me unleash my creativity and design aesthetic. Hover to get to know me.
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2023 Nov to current
BauFormat USA
Los Angeles, CA
- Improved the UX/UI of the company’s internal SaaS-based project management system, streamlining workflows and designing intuitive interfaces that increased internal team efficiency by 20% and reduced navigation time by 15%.
- Created 20+ marketing materials including case studies, presentations, and publications to support product visibility and sales efforts.
- Worked closely with the engineering team, communicating design concepts and ensuring accurate implementation
throughout the development process.
2017 Jun to 2023 Nov
BauFormat USA
Los Angeles, CA
- Managed a team of 12+ professionals across the East Coast, including designers and dealers. Led over 30 workshops and professional meetings to communicate system features and product details effectively.
- Maintained and organized 50+ reports documenting experimental methods, findings, and outcomes for stakeholder review and internal tracking.
- Developed 10+ corporate identities and visual branding systems, including logos, style guides, and over 50 pieces of marketing collateral such as brochures, flyers, and business cards.
2022 Sep - 2024 Jun
RoboDel
US remote
- Conducted in-depth research across 5+ competitors and 3 user groups, creating detailed personas and identifying key behavioral trends to guide product direction.
- Built a UX Style Guide used by a cross-functional team of 10+, which helped reduce design inconsistencies by 30% and improved overall product cohesion.
- Established a UX Style Guide to ensure a stronger and more consistent user experience throughout the product. Devel- oped user flows, interactive prototypes, and mockups.
- Worked closely with engineers to implement and test designs, maintaining 95% design accuracy and helping speed up release timelines by about 2 weeks.
2014 Oct to 2016 Oct
Azorian Inc.
Glendale, CA
- Designed 40+ marketing assets, including business cards, flyers, banners, and packaging, helping define visual identity across 5+ product campaigns.
- Led or contributed to 2 product branding and packaging design projects, aligning visual direction with business goals.
- Created 25+ email templates and 20+ digital banners for multi-platform campaigns, supporting consistent branding and increased user engagement.
2023
Certificate
UC Berkley Extension
2021 to 2023
AA Degree
Los Angeles Valley College
2006 to 2012
BS and MS
Yerevan State University
